PreSonus Chief Strategy Officer Jim Odom, a musician, producer, and LSU graduate in electrical engineering, cofounded the company with fellow LSU engineering graduate and current PreSonus VP of Engineering Brian Smith. Odom and Smith’s goal was to build professional and affordable music-production tools for musicians and audio engineers. Today, PreSonus continues to develop a variety of innovative, professional, and affordable tools for the music-technology/professional-audio industry with special focus on tightly integrated hardware and software, providing systems with capabilities beyond those of hardware or software alone.